Dear Members,
I am starting to use clustering of customers using SAS enterprise miner, unfortunately I am failing to get access to a good reading material for this purpose.
Thank you very much
Anthony
You can find a number of possibilities through a simple Google search. e.g.:
http://books.google.ca/books/about/CRM_Segmentation_and_Clustering_Using_SA.html?id=6IHA2amBGxwC&red...
http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CB0QtwIwAA&url=http%3A%2F...
http://books.google.ca/books/about/Introduction_to_Data_Mining.html?id=N8t2CQhPQaoC&redir_esc=y
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Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.
Find more tutorials on the SAS Users YouTube channel.