Distribution Channel Propensity

[omerzeybek]

Hi

I will start a new modelling project on digital channel propensity of our customers

After completing this project we are hoping to calculate propensity to use digital channels for every specific customer

But i am no sure on one point...

Should i employ variables linked to banking product usages of our customers on this model or channel propensity requires only a general activity flags but mainly depends on demographic attributes...

[M_Maldonado]

I guess you are talking about variable selection of demographic vs other attributes as per your post .

You might be all set, but feel free to bounce more ideas!

take care,

Miguel