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omerzeybek
Obsidian | Level 7 omerzeybek
Obsidian | Level 7

Distribution Channel Propensity

Posted 06-01-2014 12:03 PM (1485 views)

Hi

I will start a new modelling project on digital channel propensity of our customers

After completing this project we are hoping to calculate propensity to use digital channels for every specific customer

But i am no sure on one point...

Should i employ variables linked to banking product usages of our customers on this model or channel propensity requires only a general activity flags but mainly depends on demographic attributes...

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M_Maldonado
Barite | Level 11 M_Maldonado
Barite | Level 11

Re: Distribution Channel Propensity

Posted 06-05-2014 01:23 PM (1372 views)  |   In reply to omerzeybek

I guess you are talking about variable selection of demographic vs other attributes as per your post .

You might be all set, but feel free to bounce more ideas!

take care,

Miguel

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  • ‎06-01-2014 12:03 PM
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