Customer Engagement Scores. Please Help..Thank You

[Kanyange]

Hi All,

I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..?)

Your help would be much appreciated.

Thank You

[Kanyange]

Hi All,

I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..)

Your help would be much appreciated.

Thank You

[Ksharp]

1) Primary Component Analysis
proc prim

2)Possion Regression
proc genmod

[Kanyange]

Thank You Ksharp for your response! Is there any white paper you will recommend?

[Ksharp]

I don't know. I would check documentation of Stat 
or search it at  support.sas.com