cancel
Turn on suggestions
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Showing results for 
Search instead for 
Did you mean: 
BookmarkSubscribeRSS Feed
Kanyange
Fluorite | Level 6 Kanyange
Fluorite | Level 6

Digital Multi Channel Attribution Model in SAS

Posted 06-15-2018 06:34 AM (869 views)

Dear All,

 

I would like to build a multi channel digital attribution model in order to measure how these channels contribute to a customer reaching conversion, the desired outcome.

 

This is quite new area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)

 

Thank you

 

 

0 Likes
Reply
1 REPLY 1
aigbodipe
Calcite | Level 5 aigbodipe
Calcite | Level 5

Re: Digital Multi Channel Attribution Model in SAS

Posted 03-26-2019 01:15 PM (513 views)  |   In reply to Kanyange

Just wondering if anyone responded to your request

0 Likes
Reply

SAS Innovate 2025: Call for Content

Are you ready for the spotlight? We're accepting content ideas for SAS Innovate 2025 to be held May 6-9 in Orlando, FL. The call is open until September 25. Read more here about why you should contribute and what is in it for you!

Submit your idea!

How to choose a machine learning algorithm

Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.

Watch How to choose a machine learning algorithm on YouTube

Find more tutorials on the SAS Users YouTube channel.

Discussion stats
  • 1 reply
  • ‎06-15-2018 06:34 AM
  • 870 views
  • 0 likes
  • 2 in conversation