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Starting with the release for May 20, 2026, SAS Customer Intelligence 360 includes updates to the Unified Data Model (UDM) for schema 21. Schema 21 contains enhancements to support these features:

  • a new table to support decisioning events
  • a new table to record addressable mobile devices
  • enhancements to journey tables to record success criteria for audiences
  • updates to the SMS opt-out tables to record the source of an opt-out request

 

Updates to the UDM

 

New Tables

 

 

Updates to Tables

 

These are updates to the existing tables in the UDM:

 

Table

Updates

DAILY_USAGE

MONTHLY_USAGE

The advertising_members_cnt_str column is added.

IMPRESSION_SPOT_VIEWABLE

The following columns are added:

  • journey_id
  • journey_occurrence_id

JOURNEY_SUCCESS

JOURNEY_TEST_SUCCESS

The following columns are added:

  • success_audience_id
  • success_aud_occurrence_id

JOURNEY_EXIT

The following columns are added:

  • drop_audience_id
  • drop_aud_occurrence_id

MD_EVENT

MD_EVENT_ALL

The event_key_cd column is added.

SMS_OPTOUT

SMS_OPTOUT_DETAILS

The optout_type_nm column is added.

 

 

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SAS Customer Intelligence 360

Get started with CI 360

Review CI 360 Release Notes

Open a Technical Support case

Suggest software enhancements

 

Training Resources

SAS Customer Intelligence Learning Subscription (login required)

Access free tutorials

Refer to documentation

Latest hot fixes

Compatibility notice re: SAS 9.4M8 (TS1M8) or later

How to improve email deliverability

SAS' Peter Ansbacher shows you how to use the dashboard in SAS Customer Intelligence 360 for better results.

Find more tutorials on the SAS Users YouTube channel.

 

Leader Spring 2026.png

Want to review SAS CI360? G2 is offering a gift card or charitable donation to One Tree Planted for each accepted review. Use this link to opt out of receiving anything of value for your review.

 

SAS Customer Intelligence 360

Get started with CI 360

Review CI 360 Release Notes

Open a Technical Support case

Suggest software enhancements

 

Training Resources

SAS Customer Intelligence Learning Subscription (login required)

Access free tutorials

Refer to documentation

Latest hot fixes

Compatibility notice re: SAS 9.4M8 (TS1M8) or later

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