Hello,
I'm approaching for the first time to Marketing Optimization, before it was present and used only Marketing Automation.
To configure Mo, At this time I realized the following steps:
1) I created a business context dedicated.
2) I created a Infomap dedicated. I have added in some camps the option "Use in Optimization".
2) I created a campaign and communication definition. Of course I have enabled the option related to Campaign Optimization.
3) I created a Campaign Group Definition.
4) I have defined, using Managment Console, a specific Library Teradata
5) As suggested by the guide, i have defined the input data table: Campaign, Communication, Control, Customer,Agent, Channel, Communication History, Constraints, Contact History.
I wanted to ask you some suggestions for configuration and use of this platform.
Thank you so much
Umberto