“A journey of a thousand miles begins with a single step.” And for marketers, that step just got a whole lot smarter.
We’re excited to announce that SAS Customer Journeys is now live and generally available as of May 7, 2025. This powerful new capability enhances how marketers orchestrate and personalize customer experiences across channels, not just for real-time moments, but also for strategic, scheduled campaigns.
Missed the debut?
Don’t worry — you can catch the super demo showcased at SAS Innovate in Orlando below. It’s a must-watch walkthrough of how Scheduled Journeys can work together with Audiences to supercharge your marketing strategy.
Smarter Journeys for Every Marketing Moment
Modern marketing rarely ends with a single email. Campaigns today span a series of connected contextual interactions across multiple channels. That’s why SAS has introduced Customer Journeys, expanding on the strength of 360 Activities with a dual-journey framework:
- Real-time Journeys (formerly “Activities”) — Always-on, behaviour-triggered campaigns for 1:1 moments.
- Scheduled Journeys — Bulk-oriented, time-driven campaigns for Brand Awareness, Product Launches, Seasonal Promotions, Events, and more.
Both journey types now share a modernized, drag-and-drop canvas, making it easier than ever to design and deploy multistep marketing experiences.
Journey Structures
Real-time Journeys
Start with: Triggered Event
Followed by: Triggered Tasks, Web/Mobile Spots
Scheduled Journeys
Start with: Audience
Followed by: Bulk Tasks (initially Email and Custom Tasks; Push, SMS, and Ad Tasks coming soon)
Note: 360 Audiences is required to execute a Scheduled Journey.
Both journey types support Wait and Split nodes to craft dynamic, personalized experiences.
What’s New in Scheduled Journeys?
Scheduled Journeys introduce several innovative capabilities to help you plan, personalize, and measure your campaigns:
- Performance Goals – Set a journey purpose (e.g., Onboarding), a measurable target (e.g., 10,000 signups), and define success events (e.g., Registered for webinar).
- Entry & Drop Conditions – Control how and when customers enter or exit journeys based on behaviours like purchases or opt-outs.
- Personalization Tools – Use Split logic and dynamic content (e.g., “Hi %%FirstName%%, here’s your offer for %%ProductViewed%%”) to tailor every touchpoint.
- Flexible Scheduling – Launch campaigns hourly, weekly, monthly, or on custom intervals (e.g., every first Monday at noon).
- Insight Reports – Monitor real-time performance, track customer flow, and benchmark conversion rates across similar journeys.
- Testing & Optimization – Apply holdout groups to validate impact and fine-tune your marketing approach.
Your journey to better marketing starts now.
Dive into the platform, explore the super demo, and start building smarter campaigns with SAS Customer Journeys — live today.
The original author of this post is @MikeTurner
