SAS Customer Intelligence 360: The what, how and why of factorization machines in personalization

[BeverlyBrown]

Considering SAS Customer Intelligence 360 or in early implementation? My SAS colleague @suneelgrover published a community article to acquaint you SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)with how it builds custom analytical recommendation models that underlie personalization. In SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing, you'll learn:

• What factorization machines are
• How they support personalized marketing
• How SAS Customer Intelligence 360 supports building and deploying factorization machines to shape digital experiences

Finally, you'll get a step-by-step demonstration through a case study involving SAS Books, our online bookstore. The orange button below gets you Suneel's article.

Read It!