Hi SAS Experts,
Good Day! I would like to ask if anyone from this communities have tried integrating SAS CI360 on Facebook/Meta?
I have been trying to explore this use case, but things are not working as expected. Below are the things I have done so far.
1. Generated a Facebook/Meta Pixel Code to add it to my website.
2. Added below SAS code right after the meta pixel code in my website for mapping of FB activities and SAS Events.
3. Added below facebook custom event code right after the SAS support code in my website for mapping of FB activities and SAS Events.
4. Deployed SAS CI360 Tag in my website.
5. Created a javascript spot type for CI360 to inject a tag in order to send data my website to the Facebook servers.
6. Created a plain text creative as shown below.
7. Created a Custom event in CI360 as a requirement for the code used in my creative. This will trigger the pixel created above and will use merge tags in order to replace information to be sent in Facebook.
8. Defined a Web Task type, this connects the Spot and the Creative with Segmentation in order to conditionally fire the Facebook pixel on the website.
Expected output:
I was able to connect/integrate my website and sas ci360 domains to facebook.
The problem is I was not able to connect/track the custom event I did in SAS CI360 in Facebook.
Hoping you can help me on this one..
Thank you!