From Whales to Website Clicks: Join Our October Virtual Customer Connect with World Wildlife Fund (W

[Jennifer_SAS]

From Whales to Website Clicks: Join Our October Virtual Customer Connect with World Wildlife Fund (WWF) 

On October 1, we’re bringing together the CI360 community for another powerful Virtual Customer Connect. Led by Mike Turner, Principal Business Advisor at SAS, this virtual event blends real-world success stories, the latest product updates, and practical guidance to elevate your marketing strategy. 

This edition highlights the inspiring work of the World Wildlife Fund (WWF), showcasing how they utilize data and AI to personalize donor engagement — transforming insights into stronger connections and a greater conservation impact. 

• Date: October 1, 2025 

• Time: 9 a.m. ET | 15:00 CET 

• Cost: Complimentary. Register Now

Agenda Highlights 

Personalizing with Purpose: How WWF Uses Data to Deepen Donor Engagement 
Lucas Kelly, Senior Data Scientist, WWF 

• See how WWF uses SAS CI360 to understand and engage donors. 

• Explore AI-driven recommendation systems, multichannel marketing, and testing strategies. 

• Discover how data supports smarter fundraising and more effective conservation efforts. 

Product Roadmap Update: Enhancing Marketing Efficiency 
Jim Hazen, Principal Product Manager, SAS 

• Preview the new Task Design Experience, helping marketers apply advanced analytics without data science skills. 

• Learn how SAS is building features to simplify campaign design and improve efficiency. 

Marketing Update 
Mike Turner, SAS 

• Stay current with the latest Customer Intelligence 360 news, events, and resources. 

Catch Up On-Demand 

If you missed previous sessions, you can explore them anytime on demand: 

Komerční banka – June 2025 
Explore a retail banking use case and discover how the new Task Design Experience helps you build campaigns faster, manage content centrally, and personalize with ease. 

ICA Banken Sweden – March 2025 
Get inspired by ICA Banken’s approach to Next-Best-Activity, and learn about the latest advancements in Journey Orchestration with SAS CI360. 

Jyske Bank – June 2024 
Dive into real-world insights from Jyske Bank, discover what’s next in Customer Intelligence 360, and get tips and tricks from a top domain expert.