BookmarkSubscribeRSS Feed
SAS Employee

UPDATED: Q&A session now available


Hi Customer Intelligence Community,


I’m presenting a live “Ask the Expert” webinar on August 1st, 1 - 2 p.m. EST on the benefits of optimizing campaigns and how to use SAS Marketing Optimization and SAS Marketing Automation together to help you get better results. I hope you’ll join me.


These are the topics I plan to cover:


  • What marketing optimization is and why it matters.
  • Business and technical benefits that MO brings
  • How objectives, constraints, and contact policies come into play as you optimize.
  • How to identify campaigns worth keeping. Where should you put your money?
  • What is MOMA and how it can take your campaigns even further
  • How to differentiate and select optimization algorithms when using MOMA
  • Additional resources in SAS Communities


Are there any other specific questions you’d like covered? Let me know by responding to this thread.


Be sure to subscribe to the Ask the Expert Community Library to receive follow up Q/A, slides and other related resources from the webinar. From Ask the Expert Library, just click Subscribe from the orange bar underneath the list of the recent articles. Can't join the live event? You can view this and other Ask the Experts sessions on-demand here. 




Community Manager

Look forward to tuning into your first Ask the Expert webinar, @PatriciaNeri

Register now for SAS Innovate! Join your SAS user peers in Las Vegas on April 16-19 2024.

How to improve email deliverability

SAS' Peter Ansbacher shows you how to use the dashboard in SAS Customer Intelligence 360 for better results.

Find more tutorials on the SAS Users YouTube channel.

Discussion stats
  • 1 reply
  • 1 like
  • 2 in conversation