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PatriciaNeri
SAS Employee

UPDATED: Q&A session now available

 

Hi Customer Intelligence Community,

 

I’m presenting a live “Ask the Expert” webinar on August 1st, 1 - 2 p.m. EST on the benefits of optimizing campaigns and how to use SAS Marketing Optimization and SAS Marketing Automation together to help you get better results. I hope you’ll join me.

 

These are the topics I plan to cover:

 

  • What marketing optimization is and why it matters.
  • Business and technical benefits that MO brings
  • How objectives, constraints, and contact policies come into play as you optimize.
  • How to identify campaigns worth keeping. Where should you put your money?
  • What is MOMA and how it can take your campaigns even further
  • How to differentiate and select optimization algorithms when using MOMA
  • Additional resources in SAS Communities

 

Are there any other specific questions you’d like covered? Let me know by responding to this thread.

 

Be sure to subscribe to the Ask the Expert Community Library to receive follow up Q/A, slides and other related resources from the webinar. From Ask the Expert Library, just click Subscribe from the orange bar underneath the list of the recent articles. Can't join the live event? You can view this and other Ask the Experts sessions on-demand here. 

 

 

 

1 REPLY 1
BeverlyBrown
Community Manager

Look forward to tuning into your first Ask the Expert webinar, @PatriciaNeri

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