9 skills to modernize your marketing

[BeverlyBrown]

In her latest blog post  9 skills to become a more modern marketer, SAS' @RuthDobson_Torres provides a great synopsis of The Analytical Marketer, a new book by SAS marketing leader @asweetwood_sas. What're the nine skills? Sales, social media, storytelling, process design, data and analytics, domain expertise communication, creativity and risk taking.