Leveraging SAS for Marketing Attribution & Growth Insights – Looking to Connect with Fellow Marketer

[ravinder_singh]

Hi everyone,

As a growth marketing strategist working across B2B and B2C, I’m always seeking better ways to bridge the gap between marketing actions and business impact.

Lately, I’ve been exploring how SAS tools (e.g., Visual Analytics, Viya, GA4 integrations) can support:

• Multi-touch attribution

• Customer segmentation based on behavior & LTV

• Real-time dashboards for campaign performance

• Predictive modeling for churn & upsell opportunities

I'm particularly curious how SAS users in marketing are setting up their data flows, attribution logic, and visual storytelling.

Questions for the community:

1. What are your favorite SAS modules or setups for marketing analytics?

2. Have you connected SAS with CRM or ad platforms for attribution or ROAS tracking?

3. Any tips for someone blending SAS with tools like Looker, Mixpanel, or GA4?

Would love to hear from others using SAS in growth, performance, or customer intelligence roles. Always happy to share back strategies from my side (paid media, CRO, funnel optimization, etc.)

Thanks in advance! 
@Ravinder