PMP Guaranteed Beta

[timlhill]

SAS 360 Match is introducing support for PMP guaranteed processes with a new vendor-provided flightable ID that can be added into a flight with ease. The process is designed to mimic how a third-party ad tag is added to a flight. The feature will be enabled for Index, Magnite, Pubmatic, Triplelift, and Xandr.

Each ID can represent multiple sizes that you select from within the flight. The pace of the PMP guaranteed flight is dependent on the flight settings and its assigned tier.

Targeting, frequency capping, and other flight settings are exposed to allow you to control these options.

This flight acts like a normal guaranteed flight and can allow full programmatic competition. If selected, the flight is recognized as the internal candidate and is compared to all other programmatic sources.

If the advertiser’s DSP that we reach through your selected SSP does not respond within the bid threshold set, Match picks another internal candidate and makes another bid for the spot.

Existing Magnite support for other PMP models remain on the tier level.