Hi:
There is nothing to "get working" ODS RTF is working as designed and ODS TAGSETS.RTF is working as designed. ODS RTF is the "original" RTF -- the page numbering instructions, when you use ODS ESCAPECHAR are inserted into the HEADER and FOOTER areas of the document, which then are resolved (by Word) when the document is opened in Edit mode. ODS TAGSETS.RTF works slightly differently, the SAS TITLE and FOOTNOTE are -inside- the document, but not in the HEADER and FOOTER area.
When you create a document with TAGSETS.RTF, the field codes do not show in the body of the document because of Microsoft Word behavior. These field codes are not shown in Edit mode -- that's how Word works.
Your choices are to switch back to ODS RTF so your titles and footnotes go into the header/footer area of the document or to use the style template method already outlined by Wayne in his answer to your question.
cynthia