The one-off way is to use the ODS HTML TITLE option, e.g.:
[pre]
ods html file="myfile.html" title="";
[/pre]
The more permanent way is to tweak the HTML tagset, e.g.:
[pre]
proc template;
define tagset tagsets.myHtml;
parent=tagsets.html4;
define event doc_title;
put "";<br>
put VALUE;<br>
put "" CR;
end;
end;
run;