From the SAS support website, here are conference papers (dated but still relevant) on the topic. Also, some current SAS Stored Process DOC, as well.
Scott Barry
SBBWorks, Inc.
Let SAS® Build Your Dynamic Web Site from the Data!
Jennifer Sinodis, Bank One, Phoenix, AZ
Mark Moran, Bank One, Phoenix, AZ
http://www2.sas.com/proceedings/sugi27/p173-27.pdf
A Dynamic Example of Delivering Patient Management Identification
Opportunities Using SAS/IntrNet®
Richard W. Kobylinski, Aetna® Health Analytics, Blue Bell, PA
http://www2.sas.com/proceedings/forum2007/017-2007.pdf
SAS Stored Processes: Developer's Guide, Example
http://support.sas.com/documentation/cdl/en/stpug/61271/HTML/default/a003172097.htm