This event is for Northern Europe; however, we welcome everyone interested in or using SAS Customer Intelligence. Join us in person in Copenhagen or virtually.
Date: 22/4-2026
Time: 13:00-15:10 CET
Place: Denmark: Hybrid - a mix of in-person and Microsoft Teams. (The join link is included in the registration confirmation email)
In Denmark: Havneholmen 8, 2450 København SV, Denmark. Lunch will be available from 12:00 — welcome to join!
Registration: Denmark / Finland / Norway / Sweden / UK and Ireland
AGENDA:
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13.00-13.05
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Information FANS
Pia Rønnevik, SAS Institute
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13.05-13.15
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CI Roadmap and news
Steve Perks, SAS Institute
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13.15-13.45
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Turning Insights into Value: Optimizing the Customer Experience
Jonathan Bjerre Guld Jørgensen, Knowit Experience Danmark A/S
- Knowit Intro
- We are experts in Martech (and more)
- We insist on business value first
- Ways of working & frameworks
- Cases & results
- Wrap up
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13.55-14.25
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Customer Journeys – The Next Generation
Mark Korey, SAS Institute.
- Scheduled Journeys vs. Real-time Journeys: What’s the difference? Which one should I use?
- A look at recently released features, plus a sneak peek at what’s coming later this year.
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14.25-15.10
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Marketing with Intent: Agentic AI‑Powered Journeys in SAS CI360
Leonora Gouveia, SAS Institute.
Modern customer journeys require more than static rules and predefined paths. This session introduces Agentic AI as a new approach to customer engagement in SAS CI360, where AI agents help plan, adapt and optimize journeys in line with clear marketing goals. Attendees will have an overview of how Marketing AI and agentic capabilities enable more responsive, data‑driven journeys, support faster decision‑making and enhance customer experiences across channels, while maintaining governance, explainability and human oversight.
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