I have heard a lot about this and for the summer, I was browsing a lot of internships. I have never really learned SAS but I have worked with Python (I consider myself pretty decent in this) and also I have learnt the basics of R (working a course on Data Science for this). So while browsing internships, I have come across people requiring a knowledge of SAS apart from my skillset. Should I do it? Do you know any good courses on Coursera for the same? Or a good textbook?
Programming 1 and Statistics 1 are available online for free (among others): https://www.sas.com/de_at/training/offers/free-training.html
This may be stating the obvious, but unless you intend to pursue an internship and career involving SAS then I wouldn't be learning it just for the sake of it. But having personally had a career involving SAS stretching over 40 years, I can definitely say it is both possible and extremely worthwhile.
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For SAS newbies, this video is a great way to get started. James Harroun walks through the process using SAS Studio for SAS OnDemand for Academics, but the same steps apply to any analytics project.
Find more tutorials on the SAS Users YouTube channel.