There are different types of creatives available for use, such as HTML, Mobile In-App Message, Mobile Push Notification, Plain Text, and Recommendation. The HTML type of creative allows for various levels of interactivity, as demonstrated in the example. To maximize engagement, it is recommended to include integrated interactive elements wherever possible. For instance, carefully crafted buttons or links can encourage important interactions, as discussed over here: https://andersenlab.de/services/it-integration-and-optimization . Any external resources included must be publicly accessible to avoid rendering issues. The main goal is to highlight relevant information and opportunities in a natural and seamless manner. ... View more