As executive industry consultant, Charles Chase is a thought leader and trusted adviser for delivering analytics-driven solutions to improve SAS customers supply chain efficiencies. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management. Charles Chase is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. He is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice, and writes a quarterly column entitled, “Innovations in Business Forecasting” in the Journal of Business Forecasting. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy.