I have a bunch of marketing campaign response curves, and I would like to write a macro that optimise a solution using a fixed constraint (e.g. fixed marketing spend). I think something like a proc nlmixed should do it but I wondered if anyone has any example code that I can use to learn more about how this can be done?
Could you describe the problem in more detail? Maybe with a small example?
Do you want to allocate marketing spends to different campaigns? Usually PROC OPTMODEL is the right tool to solve such problems.
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ANOVA, or Analysis Of Variance, is used to compare the averages or means of two or more populations to better understand how they differ. Watch this tutorial for more.