At the moment is possible to display the measure only on column.
It should be a great advance, almost for me, to have the measure used at row level
Thanks for your idea. This has been implemented in SAS Visual Analytics 8.2. See related doc, Working with report content--Options for a crosstab:
Measure heading placement
enables you to place measures on rows in a crosstab. (The default is for measures to be placed on columns in a crosstab.)
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