Customer behavior holds the answers to better campaigns—but finding those answers often requires technical skills, time, or help from analytics teams. What if you could simply ask questions in plain English and get insights from your customer data? This live demonstration will show how conversational queries could help marketers explore audience behaviors, evaluate campaign performance, and discover optimization opportunities—all without technical expertise or waiting for reports. Whether you have a single question or want to dive deep into customer behavior, the agent can help you analyze behavioral data, and surface insights that help you understand what's working, what's not, and what to do next.
What if you could turn piles of customer data into instant, actionable insights—just by asking a question? In this demo, SAS showcases how Agentic AI transforms marketing workflows, helping you explore data, uncover trends, and optimize campaigns in minutes instead of months. Watch as an AI-powered agent builds campaign journeys, analyzes behavior, and surfaces key insights without requiring technical expertise. It’s a glimpse into a faster, smarter way to move from questions to decisions—and stay ahead in a rapidly changing market.
Presenter: Cameron Fisher, SAS
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