Getting from data to decision just got easier. SAS 360 Marketing AI and SAS 360 Marketing Decisioning work together to close the gap between insight and impact. Marketing AI's out-of-the-box recipes let marketers run sophisticated analytics like churn modeling without a data science team, and those results flow directly into Marketing Decisioning's real-time, marketer-controlled execution engine. Next best action strategies, eligibility logic, and zero IT tickets. If you've ever wanted analytics that actually move the needle, this is the session for you.
Ready to see how marketers go from raw data to real-time decisions in one seamless flow? In this fast-paced session, you’ll get a firsthand look at how SAS Customer Intelligence 360 brings together audience building, AI-powered modeling, and campaign execution in a single platform. Watch as churn models are created with guided workflows, turned into actionable audiences, and immediately activated in automated customer journeys. From next best action strategies to real-time decisioning, this demo shows how analytics doesn’t just inform—it drives impact at every step.
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