The Nature Conservancy is modernizing how it engages constituents by moving from disconnected interactions to intelligent, AI driven journeys. In this session, AWS and TNC share how SAS Customer Intelligence 360 running on AWS enables predictive insight, real time decisioning, and orchestrated journeys across direct mail, email, digital, and mobile channels. You’ll hear how TNC is applying GenAI powered by Amazon Bedrock, to accelerate journey creation, predict high value engagement, and scale personalization responsibly. The discussion will focus on what it takes to operationalize AI in real-world environments, balancing innovation with trust, governance, and mission impact. This executive-level conversation highlights how cloud native customer intelligence and GenAI are reshaping engagement strategies for purpose driven organizations.
What does it really take to turn data, cloud, and AI into meaningful impact—not just more noise? This panel explores how The Nature Conservancy uses SAS CI360 and AWS to unify analytics, personalize donor journeys, and scale outreach while keeping trust and governance front and center. From surprising insights that reshaped marketing spend to real-time engagement and emerging generative AI use cases, the story shows how small, well-executed improvements can compound into massive growth. If you’re curious how AI, cloud, and analytics actually deliver results in a mission-driven organization, this is a conversation worth watching.
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