Discover how the World Wildlife Fund is using digital innovation to deepen donor engagement and advance conservation. Learn how WWF built a champion-challenger recommendation system powered by SAS Customer Intelligence 360 and the latest recommender algorithms released in SAS Viya to connect supporters with species aligned to their interests. This data-driven approach helps donors discover lesser-known species, fostering emotional connections that inspire ongoing support. The session will also explore how WWF plans to expand personalization across email and SMS to deliver a unified, multi-channel donor experience.
Discover how the World Wildlife Fund is turning data into meaningful connections between people and wildlife. In this session, you’ll see how a simple recommendation engine—built with SAS Viya and CI360—uses anonymous browsing behavior to surface personalized animal “adoptions” that boost engagement and fundraising. Along the way, the team shares how machine learning, A/B testing, and multi-channel marketing come together to drive real impact during their highest-traffic season. If you’re curious how analytics can power both business results and a mission-driven cause, this is a story worth watching.
Watch the recording
