What happens when one of the world’s most passionate fan bases meets AI‑driven marketing at scale? In this on‑stage conversation, SAS announces a landmark partnership with Liverpool Football Club, naming
SAS Customer Intelligence 360 as LFC’s official AI marketing automation partner. Chris Jennions shares why SAS stood out as a true innovation partner and how smarter, more personalized engagement will help the club connect with hundreds of millions of fans worldwide. Together, SAS and LFC are redefining how global brands build deeper relationships, one fan at a time.
Presenter: Chris Jennions, Liverpool Football Club
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