Banks operate in moments of trust, where every transaction, approval, and interaction can shape a customer’s confidence. In this session, leaders from SAS and Discover explain how unified fraud decisioning simplifies operations, improves consistency, and protects customers at massive scale. The conversation then shifts to experience, showing how Agentic AI supports marketers by turning briefs into governed, customer-centric journeys while keeping humans firmly in control. Together, these perspectives show how decisions, from fraud prevention to marketing engagement, come together as one connected banking experience.
Presenters: Stu Bradley, Udo Sglavo, and Kate Parker, SAS | Dinesh Jayaraman, Discover
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