Marketers face growing challenges in making sense of complex data to drive actionable insights. Now the SAS Customer Intelligence 360 new module, Marketing AI, bridges this gap, offering out-of-the-box recipes to address common analytics use cases for marketing organizations. This session explores how the Marketing AI module allows marketers to be self-sufficient in running analytics at scale through a use case-driven solution that packages the best of SAS’ analytical capabilities in a marketer-friendly interface.
Presenting Company: SAS
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