Be part of the annual Customer Intelligence Connect at SAS Innovate, where marketing leaders, data strategists, and tech innovators come together to explore the future of customer engagement. This year’s session is designed to spark ideas, showcase innovation, and guide you with the tools to deliver personalized, multi-channel experiences at scale. Whether you're navigating complex data ecosystems or optimizing customer journeys, this is your opportunity to connect, learn, and lead.
The agenda features customer stories (notably Canadian Tire Financial Services) and sports organizations (LAFC and Liverpool FC), highlighting real-world challenges like data siloing, regulatory constraints, and the push toward personalized, multi‑channel fan and customer journeys. SAS leaders and customers describe how AI‑driven decisioning, journey orchestration, and personalization are transforming engagement at scale while maintaining trust, governance, and explainability.
Presenting company: SAS, with several customers and partners.
