Banco de Bogotá

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Nombre del equipo	Banco de Bogotá
Pista	Bancario
Caso de uso	Proactive Banking Ecosystem 360 is a customer-centric solution designed to revolutionize how the bank engages with its users from the very first interaction. Leveraging advanced analytical models based on similarity and continuous learning, it builds a comprehensive profile that enables personalized campaigns from the initial registration, using demographic data, declared preferences, and behavioral patterns of similar customers. As the client interacts with the bank and transactional data is collected, the profile evolves dynamically, allowing increasingly precise and relevant segmentation. This approach enables a proactive experience where offers, recommendations, and services are intelligently tailored to the customer’s real interests, generating value, loyalty, and a deeper connection with the financial ecosystem.
Tecnología	Gestión de datos/CAS, VDMML/Model Studio, toma de decisiones inteligente, análisis visual
Región	Latinoamérica
Líder del equipo	José Luis Alarcón
Miembros del equipo	@jbern28 @APERAL3 @oscar_fernandez @PaolaSanab
Usuarios de redes sociales	*Enlaces de redes sociales de todos los miembros del equipo aquí*
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[CarlosBarrera]

What a fantastic Job Banco de Bogota Team!!. During this Hackathon time you have achieved the articulation and orchestration of the vision of intelligent agents, which is a very relevant topic in the framework of AI using SAS Viya. Great videos, concretes, supportive and showing the high impact and potential.. Congratulations!!