Team Name | Complex_Processors |
Track | Retail |
Use Case |
Marketing Analytics STP Framework Segmentation, Targeting and Positioning (STP) is a common strategic model in today’s marketing approach. It reflects the increasing popularity of customer centric marketing strategies over product differentiation strategies. The audience focused approach in marketing e.g. helps to deliver more relevant and targeted communications to commercially relevant segments. STP therefore goes hand in hand with marketing personas. What Is the STP Marketing Model? The STP Marketing Model can help you to analyze your product offering and the way you communicate its benefits and value to specific groups. STP stands for:
The model is useful because it helps you to identify your most valuable types of customers, and then develop products and marketing messages tailored to them. This allows you to engage with each target group more effectively, personalize your messaging, and – ultimately – increase your sales. Machine Learning in STP Framework: Our use case will be to implement ML techniques in each of the 3 phases of STP framework.
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Technology | SAS, Python, Azure |
Region | EMEA |
Team lead | Puspanjali Sarma |
Team members | @Ponvani @martinlouis2012 @MustaphaMomoh |
Social media handles |
https://www.linkedin.com/in/m-martin-louis-25283b12b/ https://www.linkedin.com/in/ponvani-muthukumar-5b05a130/ |
Is your team interested in participating in an interview? | Y |
Optional: Expand on your technology expertise |
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