Hi All,
I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..?)
Your help would be much appreciated.
Thank You
Hi All,
I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..)
Your help would be much appreciated.
Thank You
1) Primary Component Analysis proc prim 2)Possion Regression proc genmod
Thank You Ksharp for your response! Is there any white paper you will recommend?
I don't know. I would check documentation of Stat or search it at support.sas.com
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Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.
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