Your October Customer Intelligence Reading List 📚

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AI agents, automation, and data are changing how marketers think about customer engagement. Our latest Substack articles explore some of the questions and challenges along the way.

Explore the latest:

The Autopilot Paradox: Why Fast Automation Is Quietly Breaking Customer Trust

Automation helps marketers act faster. Decision intelligence helps them know when, why, and whether to act at all. Explore why smarter decisions, not just faster execution, are becoming the next marketing advantage.

What the agent reads before it talks to your customers

Your next customer may discover your product through an AI agent before ever visiting your website. Learn why accurate, consistent product data across the places machines read is becoming an important part of the customer experience.

The Kill Switch was at the Gate

Sometimes the best next action is not automated at all. This real-world airline experience shows why effective decisioning needs triage, human oversight and a kill switch for the moments when automation gets it wrong.

Your Data Will Tell You Who Your Customers Are: A Conversation with Neuralift CEO Jonathan Mendez

Join CMO Mandate contributor Brian Alfond and Neuralift CEO Jonathan Mendez for a conversation about how AI is transforming audience discovery, and how your customers may not be who you think they are.