Join the Customer Intelligence Community at SAS Innovate 2026!

[Jennifer_SAS]

Get Ready for All Things Customer Intelligence at SAS Innovate 2026

April will be here before we know it, and SAS Innovate has a full lineup of content dedicated to Customer Intelligence. Don’t miss your chance to hear from leading MarTech experts and discover strategies to elevate your customer engagement. Here's what you can expect:

Monday, April 27th 

Customer Intelligence Connect

This is where marketing leaders and practitioners come together to share bold ideas and breakthrough strategies across the martech landscape. Hear from industry experts, experience live demos of SAS Customer Intelligence 360, and explore how generative, agentic, and emerging AI are shaping the future of marketing. Whether you’re navigating complex data ecosystems or optimizing customer journeys, this is your opportunity to connect, learn, and lead. Hear from Canadian Tire, Los Angeles Football Club (LAFC), AWS, Deloitte, and other SAS experts.

Solutions Mixter In the Innovation Hub

Join us in the Innovation Hub for refreshments and networking, followed by a Solution Showcase in the theaters and the Spotlight Stage

Solutions Theater Takeover

Step into the Solutions Theater Takeover for a front-row seat at upcoming feature releases and live demos of how our martech solutions tackle real business challenges. These high-energy sessions go beyond standard demos, with deep dives into advanced features, real-world applications, and interactive Q&A with the experts.

CI + IoT Welcome Dinner
An Evening of Conversation and Connection

Join the Customer Intelligence and IoT teams for an evening of great food, drinks, and conversation at the Riverwalk Cantina. It’s the perfect place to unwind, meet new people, and explore how connected data, ideas, and experiences come together - all in a fun, welcoming setting to kick off SAS Innovate 2026.

More Customer Intelligence Sessions Throughout the Week

Los Angeles Football Club (LAFC)
Game Changers: Tilting the Pitch with Data & AI

Join leaders from LAFC as they explore how AI and customer intelligence are redefining the fan experience in the digital age. Learn more about how LAFC is using SAS Viya and SAS Customer Intelligence 360 to optimize fan outreach, operations, and game day experience at BMO Stadium.

Specifically, LAFC has partnered with SAS to create a fan journey of one – an orchestrated communications plan leveraging SAS Viya for modeling engagement data, and SAS CI360 to deliver the right message, in the right place, at the right time. The work doesn’t stop there. LAFC is using SAS to accelerate optimization by automating the process from results to insights-fueled marketing campaigns, improving both LAFC’s productivity and fan experience.

World Wildlife Fund

Inspiring Meaningful Connections With Nature Through Personalized Donor Engagement

Discover how the World Wildlife Fund is using digital innovation to deepen donor engagement and advance conservation. Learn how WWF built a champion-challenger recommendation system powered by SAS Customer Intelligence 360 and the latest recommender algorithms released in SAS Viya to connect supporters with species aligned to their interests. This data-driven approach helps donors discover lesser-known species, fostering emotional connections that inspire ongoing support. The session will also explore how WWF plans to expand personalization across email and SMS to deliver a unified, multi-channel donor experience.

PRDCT - A Managed Data Platform
AI Won’t Fix Your Data: Building a Composable Foundation for AI-Ready Marketing

Marketers are eager to use AI—but without a strong data foundation, even the best AI tools fall short. This session explains why a dedicated Marketing Data Warehouse promotes trustworthy insights, governance, and works quite well with the composable data architecture native to SAS CI360 for scalable AI. We’ll explore why marketing teams need a dedicated data warehouse alongside and aligned with their operational warehouse. Through real-world insights, we’ll show how getting the fundamentals right accelerates AI adoption and drives improved marketing performance.

Deloitte 

Powering Next-Gen Marketing Innovation with SAS Customer Intelligence 360 and Deloitte

This session explores how SAS Customer Intelligence 360, combined with Deloitte’s unified approach, is helping organizations deliver smarter, faster, and more relevant customer experiences. Attendees will learn how CI 360 serves as the intelligence hub within modern MarTech ecosystems, enabling marketers to act on real-time data, orchestrate intelligent decisions, and unify insights across channels.

SAS

Agentic AI, Built Into SAS Customer Intelligence 360

Meet the SAS 360 Agent — a powerful leap forward in how marketers interact with SAS Customer Intelligence 360. This session introduces the product roadmap and demonstrates what’s live today, including automated journey creation, content suggestions, and conversational analysis.

To be announced... Customer Intelligence-focused sessions in the Industry Solutions Theater. New this year, this intimate stage hosts industry- and solution-focused presentations. Each industry has dedicated time on the stage for showcasing trends, deep dive discussions, customer case studies, and best practices, often complemented by Q&A opportunities.

Visit the Customer Intelligence Booth

Stop by our booth to explore hands-on demos of the latest SAS Customer Intelligence 360 features, meet directly with SAS experts, book 1:1 meetings, and engage with partners to explore solutions tailored to your needs.

How to Register

Turn 3+ days into a year’s worth of impact. Individual and Group rates are available here.

You can also contact your Customer Success Manager or SAS point of contact to learn more about complimentary passes (limitations and restrictions apply).

 

Using SAS Training Points for SAS Innovate

• How do you pay for SAS Innovate with SAS Training Points?
  SAS Training Points can be used to pay for the pre-conference training and/or the entire event. To complete your registration, you must have your SAS Training Points account number and account administrator’s name and email address, which can be provided by your Customer Training Advisor. If you do not know the name of your Customer Training Advisor, please contact training@sas.com. To pay with SAS Training Points, you must register using a unique registration link and discount code. Please contact training@sas.com to receive the link and discount code.

• How can you find out your SAS Training Points account number and balance?
  Contact your Customer Training Advisor or reach out to training@sas.com.

• What is the cost when you pay with SAS Training Points? 
  The number of SAS Training Points deducted will be equivalent to the advertised registration price at the time of registration. It cannot be combined with any discounts and is not applicable for our Group Rate. The standard cancellation policy applies.

• Can attendees from outside of the US pay with SAS Training Points?
  Yes, but the number of points deducted from your account will reflect the payment amount in your local currency.

• How does a current attendee change their payment method to SAS Training Points?
  SAS Training Points can be used retroactively on existing registrations. Please email SASInnovateReg@sas.com to initiate your request. 

More FAQs related to all things SAS Innovate can be found here.

Hotel Information

Gaylord Texan

1501 Gaylord Trail
Grapevine, Texas 76051

(817) 778-1000

Group rates at Gaylord are $315++/nt

Additional accommodations are available, and regular shuttle service will be available throughout the event.