Get Started with SAS 360 Marketing AI: A 3-Part Series

[Jennifer_SAS]

AI only creates value when it informs decisions at the moment they matter. In many marketing stacks, AI is isolated, producing insight without impact. SAS 360 Marketing AI changes that. It is a purpose-built solution that brings advanced analytics and artificial intelligence directly into the hands of marketing teams, enabling organizations to build, deploy, and manage predictive models without relying on long data science cycles or black-box vendor solutions.

By packaging SAS' advanced AI, machine learning, and governance capabilities into a marketer-friendly guided experience, SAS 360 Marketing AI translates data into decisions through out-of-the-box templates that help teams move from data to deployed models quickly, responsibly, and at scale.

Introduction to SAS 360 Marketing AI (Part 1)

Why do so many marketing teams still spend 80% of their time preparing data instead of acting on it? Part 1 sets the stage by exploring the challenges facing data-driven brands today and introduces SAS 360 Marketing AI, a solution built around use-case-driven "recipes" that bridge the gap between marketers and data scientists without the technical jargon.

👉 Read Part 1 

Introduction to SAS 360 Marketing AI (Part 2: Project User Experience)

Part 2 puts the marketer in the driver's seat. See how business users can launch AI-powered projects with no coding required, including selecting use cases, training models, and activating scored audiences across SAS and third-party platforms like Salesforce, Adobe, and Google BigQuery. Built-in AI fairness checkpoints and plain-language model explanations mean you always know what is happening under the hood.

👉 Read Part 2

Introduction to SAS 360 Marketing AI (Part 3: Configuring Recipes)

Part 3 walks through the full recipe configuration experience from the data person's perspective. It covers connecting data sources, engineering features, defining business objectives, and setting up fairness monitoring so that when a marketer picks up the baton, everything is ready to run. Think of it as building the engine that powers every marketing project downstream.

👉 Read Part 3

Please note that @suneelgrover is the original author of these posts.