Don’t Miss It: FREE Registration for SAS Innovate Ends March 31

[Jennifer_SAS]

Your Complimentary Pass to SAS Innovate Ends March 31st!

If you’re in MarTech, you need to be at SAS Innovate this April at the Gaylord Texan Resort & Convention Center. And here’s the part you don’t want to miss 👇

Register with code CONNECTCI26 before Tuesday, March 31, at 11:59 PM ET and receive COMPLIMENTARY registration.

Why You Should Be There

Customer Intelligence Connect

An exclusive martech-focused experience built for marketers navigating AI, decisioning, and real-time engagement.

Hear directly from:

• Canadian Tire – How they evolved from batch-based decisioning to cloud-based, real-time engagement.

• Los Angeles Football Club and Liverpool Football Club – Building a true “fan journey of one” using AI and customer intelligence.

• Product leadership unveils the AI-driven roadmap for 2026 and beyond, including agentic capabilities inside SAS Customer Intelligence 360.

• Industry perspectives from Deloitte and Amazon Web Services on agility, intelligence, and automation in modern martech stacks.

 

AI in Action (Live Demos)

• Smart Audiences Made Simple: Harnessing Data and AI for Precision Marketing

  Simplify audience creation with advanced segmentation and intuitive AI assistance. Work with structured data from local or cloud data marts, and seamlessly integrate stand-alone tables and external sources into unified, activation-ready Audiences. Combine data from your data mart, CRM, and SAS 360 Marketing AI to power smarter, faster, and more precise Journeys, without the guesswork.

• Uncover Customer Insights Through Agentic AI Data Exploration

  Customer behavior holds the key to better campaigns, but insights often require technical skills and time. What if you could simply ask questions in plain English and get instant answers from your data? This live demo shows how conversational queries empower marketers to explore audience behavior, evaluate performance, and uncover optimization opportunities with no technical expertise required.

• Agentic AI, Built Into SAS Customer Intelligence 360
  Meet the SAS 360 Agent — a powerful leap forward in how marketers interact with SAS Customer Intelligence 360. This session introduces the product roadmap and demonstrates what’s live today, including automated journey creation, content suggestions, and conversational analysis.

Purpose-Driven Personalization

• Inspiring Meaningful Connections With Nature Through Personalized Donor Engagement
  Discover how the World Wildlife Fund is using digital innovation to deepen donor engagement and advance conservation. Learn how WWF built a champion-challenger recommendation system powered by SAS Customer Intelligence 360 and the latest recommender algorithms released in SAS Viya to connect supporters with species aligned to their interests. This data-driven approach helps donors discover lesser-known species, fostering emotional connections that inspire ongoing support. The session will also explore how WWF plans to expand personalization across email and SMS to deliver a unified, multi-channel donor experience.

More Customer Intelligence-focused sessions will be added soon!

Networking That Actually Matters

• Innovation Hub mixers
• Solutions Theater takeovers
• CI + IoT Welcome Dinner
• Direct access to SAS experts and peers solving the same challenges you are

Search 'Customer Intelligence' in the agenda to get the full line-up of content!

If you care about:

✔ Real-time engagement
✔ Governed personalization
✔ AI that’s actually usable
✔ Modernizing your martech stack

This is the room you want to be in.

Complimentary passes won’t last, and neither will the deadline. Use code CONNECTCI26 and secure your spot.

See you in Texas. 🚀