Question
How does SAS use SAS Customer Intelligence 360 for A/B testing and web optimization?
Answer
We use SAS Customer Intelligence 360 in a number of ways for optimizing the www.sas.com experience - including data collection, insights, content targeting and more. One of the primary things we utilize SAS Customer Intelligence 360 for is A/B testing. A/B testing allows us to take the guesswork out of designing and optimizing web experiences on the SAS web - giving us the tools and insights we need to design better user experiences and provide impactful ROI for SAS through the web.
So - how do you use SAS Customer Intelligence 360 for testing? it's easy, and literally takes no longer than five minutes to get up and running. Here's how:
- First, you set up a spot. A spot is the place or element on a designated web page that we'll test.
- Next, you build your message or creative. This will be the variation that you'll test against your control.
- Finally, you create your task. This is where we set the rules for our A/B test, choose our variations, set impression limits, split traffic flow percentage, add potential targeted segments and more.
It's that easy. Activate it, let it run, get statistical significance, declare a winner, optimize, rinse and repeat.
Want to see a real-life use case in action on www.sas.com?
Read more here to see what we're doing, why, and what the ROI is.
