Forecasting is difficult enough without people - sometimes forecasters but usually executives who lack forecasting expertise - making things worse. Michael Gilliland, product marketing manager at SAS, is the author of The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions (Wiley).
In an interview at the Institute of Business Forecasting & Planning's Best Practices conference in Dallas, he had plenty to say about the challenges forecasters face.
Join us for SAS Innovate 2025, our biggest and most exciting global event of the year, in Orlando, FL, from May 6-9. Sign up by March 14 for just $795.
Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning and boost your career prospects.