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SAS Marketing Optimization: Scenario Modeling Tip A

Started ‎09-14-2017 by
Modified ‎10-05-2017 by
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Tip: The Basics: How to Approach a Modeling Optimization Problem


Start with these basic ideas:


    • Identify the most important parts of the problem that you want to capture in the optimization model.
    • Decide what simplifications are acceptable in the context of the problem.
    • Consider the need to simplify the model to be a standard part of the process. 
    • Assume that in any optimization problem there is a trade-off between realism and solvability.
    • Focus on solvability: assume that communications are independent from one another, and the objective and constraint contributions are linear.


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‎10-05-2017 02:26 PM
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