BookmarkSubscribeRSS Feed

SAS Customer Intelligence 360: Segments vs. Data Views

Started ‎11-12-2018 by
Modified ‎11-13-2018 by
Views 1,376







Ever wonder what the difference is between a Segment and a Data View in SAS Customer Intelligence 360?


A Data View is essentially a container combining more complex events with an OR statement. Data Views are only based on events. They are often used as metrics in tasks. 


In a Segment you can include AND and OR statements along with customer data, session data, and importedLists. They are meant to be reusable rules for your targeted campaigns.  


In bulk tasks (email and push) you can only use Segments, not Data Views for targeting. 


Hopefully this helps!




Segments and Data Views - Content Delivery MenuSegments and Data Views - Content Delivery Menu


Version history
Last update:
‎11-13-2018 09:09 AM
Updated by:



Registration is open! SAS is returning to Vegas for an AI and analytics experience like no other! Whether you're an executive, manager, end user or SAS partner, SAS Innovate is designed for everyone on your team. Register for just $495 by 12/31/2023.

If you are interested in speaking, there is still time to submit a session idea. More details are posted on the website. 

Register now!

Free course: Data Literacy Essentials

Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning  and boost your career prospects.

Get Started

Article Tags