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Podcast: The impact of privacy regulation, consumer trust & the COVID-19 pandemic on personalization

Started ‎08-27-2020 by
Modified ‎08-27-2020 by
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Personalization in the face of the pandemic, increasing privacy regulation, and decreasing consumer trust




In this episode, the speakers will discuss:


  • The challenges of delivering personalization
  • AI, ML and the relationship between data science and marketing
  • Customer trust, consent and the value exchange
  • The impact of COVID-19 on personalization – do we need to start again?




  • Rachel Bicking, Chief Data & Analytics Officer at cxLoyalty
  • Professor Moira Clark, Founder & Director of the Henley Centre for Customer Management
  • Suneel Grover, Advisory Solutions Architect at SAS



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Last update:
‎08-27-2020 10:27 AM
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