Podcast: The impact of privacy regulation, consumer trust & the COVID-19 pandemic on personalization
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Personalization in the face of the pandemic, increasing privacy regulation, and decreasing consumer trust
In this episode, the speakers will discuss:
- The challenges of delivering personalization
- AI, ML and the relationship between data science and marketing
- Customer trust, consent and the value exchange
- The impact of COVID-19 on personalization – do we need to start again?
Speakers:
- Rachel Bicking, Chief Data & Analytics Officer at cxLoyalty
- Professor Moira Clark, Founder & Director of the Henley Centre for Customer Management
- Suneel Grover, Advisory Solutions Architect at SAS
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If you are interested in speaking, there is still time to submit a session idea. More details are posted on the website.
