Podcast: The impact of privacy regulation, consumer trust & the COVID-19 pandemic on personalization

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Personalization in the face of the pandemic, increasing privacy regulation, and decreasing consumer trust

In this episode, the speakers will discuss:

• The challenges of delivering personalization
• AI, ML and the relationship between data science and marketing
• Customer trust, consent and the value exchange
• The impact of COVID-19 on personalization – do we need to start again?

Speakers:

• Rachel Bicking, Chief Data & Analytics Officer at cxLoyalty
• Professor Moira Clark, Founder & Director of the Henley Centre for Customer Management
• Suneel Grover, Advisory Solutions Architect at SAS

Source: https://www.cxloyalty.com/podcast