This article and demonstration video represents an important and bold update to the AI-marketing capabilities of SAS Customer Intelligence 360. Spanning across three distinct sections, we will cover the following topics:
Figure 1: Customer Journey Optimization
Jam packed into a 45 minute video recording available below, we will dive deep into the biggest challenges facing the marketing industry. Attribution, segmentation, automated machine learning, and deep reinforcement learning is a sampling of what to expect. As we gravitate to the year 2021, analytically speaking, we are very excited about recent updates regarding analyst validation, product roadmap and vision related to SAS Customer Intelligence 360 and SAS Viya.
We hope you enjoy this fresh showcase of diverse AI capabilities within the SAS platform offering marketing data management, embedded analytics, customer journey activation and impact optimization.
Learn more about how the SAS Platform can be applied for customer analytics, journey personalization and integrated marketing here.
Great content, very informative, thanks for sharing! 🙂
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