BookmarkSubscribeRSS Feed

Managing Customer Identity Data to Create a Better Customer Journey [SAS Webinar]

Started ‎11-11-2020 by
Modified ‎11-11-2020 by
Views 3,158

On November 10th, SAS recorded a webinar entitled “Managing Customer Identity Data to Create a Better Customer Journey” focused on topics like marketing data management, CDPs (customer data platforms), and downstream implications for analytics.


The over-arching theme of this webinar aimed at sharing perspectives on how:


  • Transforming customer identity data into insight comes with great responsibility.
  • Brands need to put issues of trust, privacy and transparency at the center of everything they do.
  • Those that succeed can create ongoing, personalized and mutually beneficial relationships that are tailored to an individual’s unique technology identity.


Managing Customer Identity.jpg

Figure 1: Managing Customer Identities


Specifically, it covers:


  • The challenges to managing customer identities effectively.
  • Ways that brands can collect and manage customer identity data while building trust.
  • New use cases we’ll see around customer identity.
  • Capabilities needed to preserve, maintain and enhance digital identity.
  • How brands effectively build a digital customer identity profile.


Access the on-demand webinar here.

Version history
Last update:
‎11-11-2020 10:06 AM
Updated by:



Registration is open! SAS is returning to Vegas for an AI and analytics experience like no other! Whether you're an executive, manager, end user or SAS partner, SAS Innovate is designed for everyone on your team. Register for just $495 by 12/31/2023.

If you are interested in speaking, there is still time to submit a session idea. More details are posted on the website. 

Register now!

Free course: Data Literacy Essentials

Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning  and boost your career prospects.

Get Started

Article Tags