BookmarkSubscribeRSS Feed

Managing Customer Identity Data to Create a Better Customer Journey [SAS Webinar]

Started ‎11-11-2020 by
Modified ‎11-11-2020 by
Views 3,653

On November 10th, SAS recorded a webinar entitled “Managing Customer Identity Data to Create a Better Customer Journey” focused on topics like marketing data management, CDPs (customer data platforms), and downstream implications for analytics.

 

The over-arching theme of this webinar aimed at sharing perspectives on how:

 

  • Transforming customer identity data into insight comes with great responsibility.
  • Brands need to put issues of trust, privacy and transparency at the center of everything they do.
  • Those that succeed can create ongoing, personalized and mutually beneficial relationships that are tailored to an individual’s unique technology identity.

 

Managing Customer Identity.jpg

Figure 1: Managing Customer Identities

 

Specifically, it covers:

 

  • The challenges to managing customer identities effectively.
  • Ways that brands can collect and manage customer identity data while building trust.
  • New use cases we’ll see around customer identity.
  • Capabilities needed to preserve, maintain and enhance digital identity.
  • How brands effectively build a digital customer identity profile.

 

Access the on-demand webinar here.

Version history
Last update:
‎11-11-2020 10:06 AM
Updated by:
Contributors

sas-innovate-white.png

Our biggest data and AI event of the year.

Don’t miss the livestream kicking off May 7. It’s free. It’s easy. And it’s the best seat in the house.

Join us virtually with our complimentary SAS Innovate Digital Pass. Watch live or on-demand in multiple languages, with translations available to help you get the most out of every session.

 

Register now!

SAS AI and Machine Learning Courses

The rapid growth of AI technologies is driving an AI skills gap and demand for AI talent. Ready to grow your AI literacy? SAS offers free ways to get started for beginners, business leaders, and analytics professionals of all skill levels. Your future self will thank you.

Get started

Article Tags