Managing Customer Identity Data to Create a Better Customer Journey [SAS Webinar]

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On November 10th, SAS recorded a webinar entitled “Managing Customer Identity Data to Create a Better Customer Journey” focused on topics like marketing data management, CDPs (customer data platforms), and downstream implications for analytics.

The over-arching theme of this webinar aimed at sharing perspectives on how:

• Transforming customer identity data into insight comes with great responsibility.
• Brands need to put issues of trust, privacy and transparency at the center of everything they do.
• Those that succeed can create ongoing, personalized and mutually beneficial relationships that are tailored to an individual’s unique technology identity.

Figure 1: Managing Customer Identities

Specifically, it covers:

• The challenges to managing customer identities effectively.
• Ways that brands can collect and manage customer identity data while building trust.
• New use cases we’ll see around customer identity.
• Capabilities needed to preserve, maintain and enhance digital identity.
• How brands effectively build a digital customer identity profile.

Access the on-demand webinar here.