SAS Intelligent Advertising for Publishers enables you to create custom creative formats for flexibility and to provide the control needed to serve simple and complex creatives.
You’ll use the following when creating custom creative formats:
- Pre-defined tokens: SAS Note 53297.
- Dynamic tokens: SAS Note 53300.
- Custom tokens: See below.
- MIME types. Custom MIME types can be set for a creative format. These can be created by navigating to "Traffic -> MIME Types" in the UX.
Visit Usage Note 53714: Creating custom create formats to learn where to define specific custom tokens and where to enter template code for the custom creative format.
