Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a key role in segmentation strategies, increasing macro- and micro-conversion rates, and the average order size.
I discussed these challenges and more at SAS Global Forum 2019 in Dallas, where thousands gathered to learn about the latest innovations in SAS technology. Building on a previous blog posting and technical whitepaper, my forty-five minute presentation covered the following topics:
To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.
Registration is open! SAS is returning to Vegas for an AI and analytics experience like no other! Whether you're an executive, manager, end user or SAS partner, SAS Innovate is designed for everyone on your team. Register for just $495 by 12/31/2023.
If you are interested in speaking, there is still time to submit a session idea. More details are posted on the website.
Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning and boost your career prospects.