BookmarkSubscribeRSS Feed

Factorization Machines, Visual Analytics & Personalized Marketing [SAS SGF 2019 Presentation]

Started ‎05-23-2019 by
Modified ‎05-23-2019 by
Views 1,059

Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a key role in segmentation strategies, increasing macro- and micro-conversion rates, and the average order size.


I discussed these challenges and more at SAS Global Forum 2019 in Dallas, where thousands gathered to learn about the latest innovations in SAS technology. Building on a previous blog posting and technical whitepaper, my forty-five minute presentation covered the following topics:


  • What are factorization machines?
  • How do factorization machines support personalized marketing?
  • How do SAS Customer Intelligence 360 and SAS Viya work together to support building and deploying recommendation systems within customer experiences?
  • A step-by-step demonstration and a business use case.



To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.

Version history
Last update:
‎05-23-2019 10:44 AM
Updated by:



Registration is open! SAS is returning to Vegas for an AI and analytics experience like no other! Whether you're an executive, manager, end user or SAS partner, SAS Innovate is designed for everyone on your team. Register for just $495 by 12/31/2023.

If you are interested in speaking, there is still time to submit a session idea. More details are posted on the website. 

Register now!

Free course: Data Literacy Essentials

Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning  and boost your career prospects.

Get Started

Article Tags