Delivering Next Best Experiences With AI Using SAS Customer Intelligence 360
Every time a customer interacts with your brand, it’s an opportunity to deepen engagement. To that end, the analytical marketer plays a critical role, using data-driven insights to create better customer interactions. With customer demands and expectations higher than ever, AI and machine learning offer more promises of improving the customer experience. Yet when you look past the hype surrounding AI, what is the reality of what you can achieve?
On October 6th, 2020, SAS delivered a breakout session entitled "Delivering next best experiences with automated & customizable AI" for MarTech 2020.
Figure 1: MarTech 2020 Breakout Session Presentation
The session highlighted ways you can use AI in your marketing efforts and drive incremental improvements.
- Use AI in your marketing efforts and understand the importance of embedding analytics across every area of your business.
- Drive incremental improvements in your business by using AI and make decisions that lead to greater customer loyalty and more profitable interactions.
- Understand a fundamental truth that eludes many organizations: why the data you collect is only as valuable as the decisions you make.
The breakout session is now available for on-demand viewing. After clicking through, select "watch session". If you enjoy the presentation, we encourage you to learn more about how the SAS platform can be applied for marketing data management here.
