Customer Intelligence 360 Engage - Can I?
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- Can I personalize web content even if a customer is not logged in?
- Customer Intelligence 360 Engage can deliver personalized web content to visitors to your website
- The extent of the personalization depends on if a customer is logged into the site.
- If a customer is logged in, then personalized web content can be delivered based on whatever customer data you have stored (behavior, profile data, event data)
- If a customer isn't logged in but has visited your site before, then his/her experience can be personalized based solely on the past/current behavior only (i.e. behavioral targeting)
- Can I engage with customers on mobile channel?
- Yes, you can use 360 Engage to share personalized content with users of your mobile app in any of the following ways:
- By delivering default or personalized content on Mobile Spots (to lead to click-through)
- By inviting the users to come to the app via Push Notifications (which leads to opening the app)
- By interjecting content into the mobile app user experience, in the form of an In-App Message
- Yes, you can use 360 Engage to share personalized content with users of your mobile app in any of the following ways:
- Can I personalize email content based on customer attributes?
- Yes, users can develop email templates using the drag and drop editor and personalize using a customer attribute. In addition, a customer attribute can be used to create an if/then/else condition that shows one piece of content or another, depending on the value of the attribute using merge tags and content blocks.
- Can the system help in identifying target segment?
- Yes, Customer Intelligence 360 Engage offers a ‘Segment Profiling’ feature which enables the system to automatically look at the performance of A/B tests at a segment level. The system can identify both the segments that perform differently than the general population and the key attributes that set that segment apart from those who choose the winning variant.
- Can I schedule follow-up communication based on feedback from previous communications?
- Yes, 360 Engage allows you to define customer journey that is driven by your customer’s response so that you can define what should be the next best action for a customer
- Can I integrate DMP data to customize web site content?
- Yes, Data Management Platforms (DMP) can be integrated with 360 Engage to deliver customized content on digital channels
- Can a Customer Intelligence system be built to decide in real time which offers to send to a customer, based on an analytical model that uses contextual data?
- Yes, the Customer Intelligence 360 Engage solution can be integrated with SAS Real Time Decision Manager (RTDM) via an agent. By combining capabilities of both these solutions, offers can be sent in real time based on input from both contextual data and analytical modelling.
- How can I Engage with Social Networks or SMS?
- By leveraging the ‘External System Task’ of Customer Intelligence 360 Engage, it is possible to send content, via JSON, to a third-party system that can deliver personalized content on Social Networks or through the SMS channel. This is facilitated by the Customer Intelligence 360 custom agent which can be developed using SAS Agent SDK.
- Can I develop a mobile app that allows enables Customer Intelligence 360 Engage messaging, using hybrid app software?
- No, Apps developed using “hybrid frameworks” are currently not supported. 360 Engage has an SDK that supports data collection and content publishing on native mobile apps (that is, apps developed specifically for Android and iOS).
- Can I define that a customer cannot receive more than ‘certain number of’ communications per month on web, mobile (push, In-App), Email?
- Yes, Customer Intelligence 360 Engage allows you to define how many times a user could see a particular communication in a given time on different channels like web, mobile and email.
